There is an increasing number of advertisements for services that protect property owners from becoming victims of a crime called "title fraud" or "title theft." The truth is, the crime isn't new. But the rise of businesses who have figured out how to make money by selling services claiming to protect people from it is fairly recent. You may have seen or heard commercials featuring celebrity endorsers for companies that will "help you protect your home" for a monthly, annual or multi-year fee. The ads are compelling, and the crime is real; but there are important things to know before signing up for a title protection service.